Swan's mission is to promote and distribute card games and board games from all over the world to the Greater China region (China, Hong Kong, Taiwan, Singapore) as well as to the Southeast Asia region (Indonesia, Malaysia, Philippines, Vietnam, Thailand) and to promote and distribute games designed and made in East Asia and Southeast Asia to Europe, Americas and Australia.

Swan carries products of over 200 different European, American and Asian game publishers and has evolved into Taiwan's biggest provider and one of Asia's largest distributors of German style board games and board game accessories.

In 2007, Swan started to license and print official Chinese versions of games. So far, following Chinese versions have been published by Swan:

Agricola & Expansions
Aquarius
Carcassonne
Catan
Citadels (Ohne Furcht und Adel)
Colossal Arena
Dominion & Expansions
Frank's Zoo (Zoff im Zoo)
Halli Galli
Hey! That's my Fish (Packeis am Pol)
Pickomino (Heck Meck am Bratwurmeck)
Power Grid (Funkenschlag)
Saboteur
Steam
Stone Age
Wizard

In 2009, Swan started to internationally distribute games designed and made in East Asia. Following brands have joined the Swan distribution network:

Capcom Boardgames
Fairy Chess
Go Youth Co. Ltd.
Han Dynasty
Jog Studio
Mountain Walkers Game Illustration
Two Plus

Besides boardgame distribution, Swan provides consulting, translation and organisation services on/of Germany-related events and artists exchange.